Nick was one of the founding members of Vitality in the UK in 2003 and sits on the UK Group Executive Team and the Global Vitality Executive team. Having previously spent 10 years as a strategist at Accenture, Nick has overall responsibility for the Vitality Programmes, with the primary role of managing these being partner and member engagement strategies, product innovations and ensuring the overall sustainability (commercial and operational) of the programme across the Vitality businesses. His role also includes extensive involvement in sponsorship strategy, and product initiatives that deploy Vitality in the workplace across differing settings.