This notification bar is part of the theme. We can't
This notification bar is part of the theme. We can't
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna.
Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.
Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.
Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.
Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.
Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.
Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.
Natalia Karbasova is founder and CEO of FitTech Club, a highly curated, application-based business network for tech-driven founders, executives and investors in fitness and consumer health, hosting members from 30 countries. Once a professional athlete, she has always sought new ways to create narratives around health. Karbasova graduated from the Burda School of Journalism in 2011 and was invited to work directly with one of Germany’s top billionaires, Dr. Hubert Burda, at his media company Burda. As Burda’s creative evangelist, she launched the Burda Bootcamp, a startup school for talented young entrepreneurs, coders and designers, nurturing the startup ecosystem in Munich, Germany. In 2018, she launched as part of Burda the FitTech Summit, which became a place for the growing health, fitness, and well-being industries looking for new partnership and investment opportunities. In 2020, she secured the brand rights for the FitTech Summit through a management
12:30 pm - 1:30 pm
Harnessing the Power of Gen Z’s & Alpha’s Interest in Fitness
This session will explore how Gen Z and Gen Alpha are driving a shift in fitness and wellness spending, with a growing focus on healthy practices. We’ll delve into the rise of the sober curious movement, where young consumers are prioritizing wellness over traditional party cultures. Learn how fitness brands can tap into this trend, engaging these generations by aligning with their values of mental, physical, and emotional well-being.
Be Part of the Action
Not ready to register? Sign up here for updates on speakers, sessions, club tours, networking opportunities, and more.