Shaping the Future: Uniting Fitness, Health and Wellness

Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands

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2-4 October

Shaping the Future: Uniting Fitness, Health and Wellness

Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.

_MG_1826HEALTH FITNESS_DAY1_21OCT_2024 By Julieta Feroz

2-4 October

Get the Best Price by Registering Before April 30

Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.

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Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.

HEALTH FITNESS_DAY2_22OCT_2024 By Julieta Feroz-6595-1

Network with Industry Leaders

Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.

_MG_1554HEALTH FITNESS_DAY1_21OCT_2024 By Julieta Feroz

Join the Club Tours on 4 October

Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.

View Innovations in the Marketplace

Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.

HEALTH FITNESS_DAY2_22OCT_2024 By Julieta Feroz--12

Marjolijn Meijer is a fitness entrepreneur who serves as vice chairman of the Urban Gym Group and as board member of the TrainMore Foundation. She began her career more than 28 years ago as an aerobics instructor. She launched Gym Warehouse and My Local Gym Group to address diverse fitness needs. Meijer owns HIGH STUDIOS, known for high-intensity group training, and established Clubsportive, a premium fitness club in Amsterdam. Her other initiatives include the TrainMore fitness chain and the TrainMore Foundation, aimed at fostering physical activity among children. She holds a master’s degree in culture and change and has actively contributed to the IT4Kids Foundation.

Can't Miss Event!

Thursday, 2 October

12:30 pm - 1:30 pm
Harnessing the Power of Gen Z’s & Alpha’s Interest in Fitness

This session will explore how Gen Z and Gen Alpha are driving a shift in fitness and wellness spending, with a growing focus on healthy practices. We’ll delve into the rise of the sober curious movement, where young consumers are prioritizing wellness over traditional party cultures. Learn how fitness brands can tap into this trend, engaging these generations by aligning with their values of mental, physical, and emotional well-being.