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Marc Diaper is the CEO of Fitness First UK, one of the country's leading fitness brands with 26 clubs nationwide. He leads the company's strategic growth, brand direction, and overall business performance, with a focus on delivering exceptional member experiences, fostering high-performing teams, and driving commercial success. Under his leadership, Fitness First continues to champion inclusive communities, innovative training environments, and personalized fitness experiences that empower everyone—from first-time gym-goers to elite athletes—to achieve meaningful progress. Marc is passionate about positioning Fitness First at the forefront of the evolving health and fitness industry through a culture of innovation, operational excellence, and member-centric leadership.
4:15 pm - 5:00 pm
The Power of Partnerships
Never underestimate the power of collaboration. This session explores the transformative impact of strategic partnerships for brand building. Attendees will learn how to leverage collaborations in philanthropic efforts, forge PR relationships, and dive into ways to give back to the community—both on a small and large scale—while strategically partnering with like-minded businesses to elevate the brand and mission. Join us for an inspiring conversation on how partnerships can amplify your reach, foster community engagement, and drive positive change in the wellness industry.
10:45 am - 11:15 am
The State of the Boutique Fitness Industry
With boutique fitness on track to be an $80 billion+ industry by 2030, it's time we dove deep into what's driving our growth and what obstacles stand to hinder that success. Join Alina Cooper and Heather Garrick of Studio Grow as they break down industry insights from the modalities that are shining, the metrics that are struggling, the team and staffing needs we must address and marketing strategies that are working today. They will share data from over 4,300 studios in 43 countries alongside their analysis of major studies and reports.
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