Dr. Lou Atkinson is a behavioural scientist with over 25 years’ experience across public health, fitness, academia, and MedTech. A recognised leader in health psychology, she specialises in translating evidence into real-world impact in areas including physical activity, obesity, chronic conditions, and women’s health.

At The Collective, Lou leads curriculum development for leadership programmes and drives research into female consumer behaviour. She has co-authored over 80 research papers and regularly presents at international conferences such as ACSM and EHPS. A sought-after speaker, she contributes to industry events, podcasts, and publications worldwide.

Lou is also a passionate advocate for gender equality in fitness. She co-founded a nonprofit focused on evidence-based change and serves on the Scientific Advisory Board of The Active Pregnancy Foundation.