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Kerry Curtis is Chief Commercial Officer at Total Fitness, leading the intersection of product, brand, marketing, digital experience, insight and revenue. With a career spanning fitness, hospitality and travel, she specialises in translating customer insight into commercially successful propositions and experiences that drive loyalty, growth and long-term value.
Kerry has led some of Total Fitness’ most impactful innovations, including the launch of its women-only gym concept, swim academy, digital member journeys and new product categories. Her work focuses on understanding what customers value most and turning that into differentiated products, seamless customer experiences and high performing marketing strategies that strengthen brand connection and commercial performance. A regular speaker on consumer behaviour, brand strategy and the future of fitness, Kerry brings a distinctive perspective on building brands and customer journeys that people choose to return to and invest more in.
4:15 pm - 5:00 pm
The Power of Partnerships
Never underestimate the power of collaboration. This session explores the transformative impact of strategic partnerships for brand building. Attendees will learn how to leverage collaborations in philanthropic efforts, forge PR relationships, and dive into ways to give back to the community—both on a small and large scale—while strategically partnering with like-minded businesses to elevate the brand and mission. Join us for an inspiring conversation on how partnerships can amplify your reach, foster community engagement, and drive positive change in the wellness industry.
10:45 am - 11:15 am
The State of the Boutique Fitness Industry
With boutique fitness on track to be an $80 billion+ industry by 2030, it's time we dove deep into what's driving our growth and what obstacles stand to hinder that success. Join Alina Cooper and Heather Garrick of Studio Grow as they break down industry insights from the modalities that are shining, the metrics that are struggling, the team and staffing needs we must address and marketing strategies that are working today. They will share data from over 4,300 studios in 43 countries alongside their analysis of major studies and reports.
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