Karolina Cotronei is a partner at Dentons and a leading legal advisor in global brand expansion with a particular focus on the fitness industry. As a core member of Dentons’ Global Franchise Group, she advises fitness and wellness brands on international franchising, licensing, area development, and master franchise agreements, helping them scale across borders with speed and legal certainty.

Cotronei has worked on transactions spanning over 80 jurisdictions, including Europe, the GCC, and Asia. Her deep sector knowledge extends across fitness, education, retail and hospitality, with a strong track record in structuring complex cross-border deals and navigating multi-jurisdictional franchise disclosure and registration regimes.

An English-qualified solicitor, Cotronei began her career in-house with a world-renowned global franchisor based in London where she developed practical, commercially driven expertise in international franchising. Today, she is a trusted advisor to fitness brands seeking to grow globally through franchising and other strategic partnerships.