Jurre is a brand designer and strategist, and co-owner of Studio Underflow. He holds a master of arts degree and has over two decades of experience helping organizations shape clear, coherent brand identities.
At Underflow, he works at the intersection of research, strategy, and design. Van Dorp contributed to the award-winning employer branding campaign for HiBob, aligning internal culture with external positioning in a competitive hiring landscape. He is also involved in the development of Brandswipe, an in-house tool in active development aimed at helping organizations evaluate and strengthen their brand expressions.
His work is grounded in a practical, research-informed approach. He focuses on clarity, consistency, and helping teams make better strategic decisions through design.
