June Sier began her professional journey in law, but her passion ultimately pulled her in a different direction—into the world of fitness. What started as outdoor workouts quickly evolved into a bold new concept: transforming nightclubs and pop-up locations into immersive workout spaces. That vision became BTY CLB.

Just three years after launching the brand, June sold BTY CLB to Urban Gym Group. Together, they’ve scaled the concept to new heights. In 2022, they opened their first self-owned studio, and today, BTY CLB operates in five locations across four cities, redefining the fitness experience through high-energy workouts powered by music, light shows, and a strong sense of community.