Joanne brings a bold, fresh perspective to the well-being industry, fearlessly challenging fitness myths and pseudoscience. With over 30 years of experience, she empowers club owners and trainers to let go of outdated beliefs that hold back client performance.

As a keynote speaker, educator, and business owner, Joanne delivers research-driven, client-first strategies that elevate fitness businesses and inspire lasting change. But fair warning: she’s not for everyone. If you’re after cookie-cutter solutions, she’s probably not your fit.

However, if you're ready to level up your club, enrich your clients' experience, and lead with confidence, Joanne will equip you with the tools and mindset to thrive. As Course Director for the Motor Skill Application Specialist program at Faster Health and Fitness, she mentors trainers around the world to make informed decisions and create meaningful impact.