\Hugo Braam is the co-founder and CEO of Virtuagym, a leading provider of fitness technology for health clubs, personal trainers and corporate wellness businesses. He founded the company with his brother Paul in 2008, fuelled by a mission to make the world a healthier, happier place through innovative technology.

Virtuagym provides fitness businesses with an All-in-One solution for club management, coaching and engagement. It features branded mobile apps for exercise, nutrition and mental wellness coaching, combined with an integrated management suite for scheduling, subscriptions and payments.  The company serves over 10,000 fitness and corporate wellness businesses in 80 countries worldwide and has 200 employees spread across offices in Amsterdam (NL), Cologne (DE), Valencia (ES) and Medellin (CO)

Hugo is a passionate advocate for technology in health and fitness, believing in its power to transform the industry as it enables more personalized, engaging client experiences that drive better health and wellness outcomes, boost retention, and unlock new business models.