Hans Muench is a globally respected fitness industry leader with over 35 years of experience. He served as IHRSA’s (now HFA – Health & Fitness Association) Director of International Development and later Director Europe, leading initiatives across 26 countries from 1994 to 2016. A strategic advisor and connector, Hans has worked with top global brands, helping operators and suppliers expand and innovate. As founder of Muench Solutions Consulting, he continues to support market growth across Europe. Known for his deep networks and future-focused insights, Hans remains a sought-after speaker, writer, and consultant shaping the evolution of health and wellness.