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Florian Cartoux is the EMEA director at Health & Fitness Association (HFA), leading the organization’s strategic engagement across Europe, the Middle East, and Africa. With a strong background in international advocacy, public affairs, and association leadership, Florian drives HFA’s mission to elevate the fitness, health, and wellness sectors through policy influence, stakeholder collaboration, and industry development.
Florian works closely with governments, institutions, and industry leaders to position physical activity as a cornerstone of public health and sustainable economic growth. He plays a key role in shaping HFA’s regional priorities, forging cross-sector partnerships, and supporting members with insights, advocacy, and regulatory guidance tailored to the EMEA landscape.
With extensive experience in both the non-profit and commercial arenas, Florian brings a global perspective and a results-driven approach to advancing the fitness industry’s voice and impact.
4:15 pm - 5:00 pm
The Power of Partnerships
Never underestimate the power of collaboration. This session explores the transformative impact of strategic partnerships for brand building. Attendees will learn how to leverage collaborations in philanthropic efforts, forge PR relationships, and dive into ways to give back to the community—both on a small and large scale—while strategically partnering with like-minded businesses to elevate the brand and mission. Join us for an inspiring conversation on how partnerships can amplify your reach, foster community engagement, and drive positive change in the wellness industry.
10:45 am - 11:15 am
The State of the Boutique Fitness Industry
With boutique fitness on track to be an $80 billion+ industry by 2030, it's time we dove deep into what's driving our growth and what obstacles stand to hinder that success. Join Alina Cooper and Heather Garrick of Studio Grow as they break down industry insights from the modalities that are shining, the metrics that are struggling, the team and staffing needs we must address and marketing strategies that are working today. They will share data from over 4,300 studios in 43 countries alongside their analysis of major studies and reports.
Be Part of the Action