Dr. James Fisher is an experienced sport science researcher and practitioner with nearly two decades in academia and more than 130 peer-reviewed publications and book chapters. He has worked as an applied strength and conditioning coach with multiple national and international athletes and national governing bodies including the British Paralympic Association coaching at the London 2012 games. His research with athletes and symptomatic and asymptomatic populations has broadened understanding of low back pain and lumbar strengthening and strength training application as a whole with a focus toward uncomplicated methods supporting increased engagement. Fisher is now a consultant for some of the world's most successful personal strength training companies where he continues to publish research alongside co-hosting the podcast "Strength Changes Everything.”