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Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.
Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.
Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.
Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.
Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.
Join us 2-4 October at the Historic Beurs van Berlage in Amsterdam, Netherlands.
Bryce Hastings became a certified physiotherapist in 1986 and has a master of philosophy from AUT University, Auckland. In 1990, he opened a physical therapy practice at Les Mills World of Fitness in Auckland, the creative center of Les Mills programming. In 2011, he started the Les Mills Research department and has worked with industry experts from universities across the globe.
He has co-developed research programs on core conditioning, high intensity interval training, exercise behavior and exercise strategies for sedentary individuals. He is working toward a PhD, investigating walking economy in individuals with osteoarthritis of the hip.
12:30 pm - 1:30 pm
Harnessing the Power of Gen Z’s & Alpha’s Interest in Fitness
This session will explore how Gen Z and Gen Alpha are driving a shift in fitness and wellness spending, with a growing focus on healthy practices. We’ll delve into the rise of the sober curious movement, where young consumers are prioritizing wellness over traditional party cultures. Learn how fitness brands can tap into this trend, engaging these generations by aligning with their values of mental, physical, and emotional well-being.
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