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Bernardo Rocha Novo is Chief Executive Officer of SC Fitness, the company behind Portugal's leading fitness brands, Solinca and Element Gyms. He leads the company's growth strategy, driving expansion across Portugal and into international markets while championing innovation, operational excellence, and exceptional member experiences.
With a background in economics and leadership experience at Procter & Gamble, Bernardo brings a strategic, data-driven approach to building high-performing organizations. He is a recognized voice in the European fitness industry, frequently sharing insights on leadership, growth, and the future of health and fitness.
4:15 pm - 5:00 pm
The Power of Partnerships
Never underestimate the power of collaboration. This session explores the transformative impact of strategic partnerships for brand building. Attendees will learn how to leverage collaborations in philanthropic efforts, forge PR relationships, and dive into ways to give back to the community—both on a small and large scale—while strategically partnering with like-minded businesses to elevate the brand and mission. Join us for an inspiring conversation on how partnerships can amplify your reach, foster community engagement, and drive positive change in the wellness industry.
10:45 am - 11:15 am
The State of the Boutique Fitness Industry
With boutique fitness on track to be an $80 billion+ industry by 2030, it's time we dove deep into what's driving our growth and what obstacles stand to hinder that success. Join Alina Cooper and Heather Garrick of Studio Grow as they break down industry insights from the modalities that are shining, the metrics that are struggling, the team and staffing needs we must address and marketing strategies that are working today. They will share data from over 4,300 studios in 43 countries alongside their analysis of major studies and reports.
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