National Health & Fitness Alliance

The National Health & Fitness Alliance was created to unite the advocacy, public affairs, stakeholder engagement, fundraising, and lobbying efforts of the health and fitness industry in the U.S.
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Lobbying


In Washington, D.C., state capitals, and local jurisdictions to promote policies that support the industry and its ability to serve the public.

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Public Relations


To communicate the value of the health and fitness industry in the U.S.

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Grassroots Activation


To mobilize the collective energy of passionate fitness professionals.

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Fundraising


Through the PAC and generous donations to support industry legislative champions on Capitol Hill.

ADVISORY COUNCIL
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A Community-Driven Alliance

The National Health & Fitness Alliance is a broad-based, open-platform, community-driven alliance. We bring together thought leaders and change makers from a variety of fields and disciplines to do something important for the promotion of health and fitness, including:

  • Fitness Professionals
  • Health Clubs, Gyms, and Studios
  • Consumer Fitness Brands
  • Allied Organizations
  • Private Equity
  • Industry Partners

We welcome and invite all health and fitness industry stakeholders to connect to the NHFA community.

OUR WORK
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Frequently Asked Questions

How is the National Health & Fitness Alliance funded?

The National Health & Fitness Alliance is funded by a portion of Health & Fitness Association membership dues, donations from Health & Fitness Association Industry Partners, and contributions from a broad base of industry allies and stakeholders.

Do you have to be a member of the Health & Fitness Association to participate?

No. Health & Fitness Association membership is not required for participation in the National Health & Fitness Alliance. Any individual or organization interested in supporting the health and fitness industry is welcomed to participate.

Is the National Health & Fitness Alliance a part of the Health & Fitness Association or a separate organization?

The National Health & Fitness Alliance is the U.S.-based advocacy arm of the Health & Fitness Association.

How is the National Health & Fitness Alliance different from the former Industry Leadership Council?

The Industry Leadership Council focused on pooling together funding from Health & Fitness Association club members and industry partners to support health club lobbying efforts. The National Health & Fitness Alliance vision is broader and more inclusive of industry stakeholders, recognizing the power in uniting a dynamic community of interconnected interests to impact the future of the health and fitness industry.

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