Service Ready

A Pre-Enlistment Fitness Initiative

If you are interested in receiving more information about the program and potentially signing up to be a participating facility, please fill out the form below. We will keep you updated on the program's progress and its official launch date, and you will receive marketing guidance. 

Help Prepare America’s Future Service Members

The Health & Fitness Association (HFA) is launching Service Ready—a national initiative connecting future military recruits with participating health clubs and gyms to help improve physical readiness before Basic Training.

Participating facilities provide short-term, no-cost access and optional fitness support for verified recruits preparing to ship to training.
Service Ready LP 2

Why It Matters

America is facing a growing military readiness challenge:

  • Only 41% of young adults meet military fitness and weight standards
  • 77% are currently ineligible for enlistment
  • Obesity disqualifies more than 52,000 applicants annually
  • Preventable injuries cost the military billions each year

The fitness industry has the infrastructure and expertise to help.

Service Ready LP 3-1

How It Works

Participating facilities may provide:

  • 8–12 weeks of no-cost access for verified recruits
  • Optional coaching from certified fitness professionals
  • Optional body composition assessments

The initiative is designed to complement existing military preparatory programs and improve readiness before Basic Training.

Service Ready LP 3

Why Participate?

Service Ready offers fitness facilities an opportunity to make a meaningful impact while showcasing the industry's role in supporting public health and national readiness. By joining the initiative, your organization can help:

  • Improve recruit preparedness
  • Reduce preventable injuries
  • Expand access to fitness resources
  • Support national resilience and readiness
  • Demonstrate industry leadership

Whether you operate a single facility or a nationwide network, your participation can help future recruits arrive at training stronger, more confident, and better prepared for success.

Join the Initiative

Complete the form to receive additional information about participation and next steps.

Questions?

Mike Goscinski
Chief of Staff, Health & Fitness Association
mgoscinski@healthandfitness.org