Thank you for exhibiting at The HFA Show 2026. Our goal is to ensure the best possible experience for exhibitors supporting the show, and to provide measurable value to the bottom line of your business. Below is a list of resources and submissions we require to help plan for a successful event. Our "Quick Reference Guide" is accessible by clicking the button below, and contains all relevant event information in one place. We look forward to seeing you in San Diego!
Freeman is the official contractor for The HFA Show, and you will work with them directly for most of the necessary show services and support. FreemanOnline is Freeman's online portal where orders are submitted and includes other important planning information. Please make sure to access and review at your earliest convenience.
Downloadable Quick Facts: Includes a detailed Trade Show schedule, shipping addresses, Freeman contact details, and other general show information.
This includes detailed deadlines for required items and compliance matters related to your booth, such as HFA requirements not on FreemanOnline. Please review it immediately to get up to speed on time-sensitive, required submissions.
Participation Guidelines The official rules and regulations for The HFA Show 2026.
Downloadable IAEE Display Guidelines
Convention Data Services (CDS) is the official registration service provider for The HFA Show 2026. You will manage all your exhibitor registration services through the Exhibitor Registration Portal. Each exhibitor receives four (4) Exhibitor Badges per 100-square-feet of contracted exhibit space, and (2) all access Exhibitor Convention Badges, regardless of square footage contracted.
Manage the following services within the Exhibitor Registration Portal:
BUYER BEWARE! Don’t be fooled by ANY organizations or individuals claiming to sell our attendee list. HFA does not sell the attendee list or provide the email address of our attendees. Any contact you receive that claims to sell the HFA attendee list is fraudulent.
Take advantage of The HFA Show discounted room rates. Requests for 10 or more guest rooms, suites, and meeting spaces must be submitted in writing to HFA for review and approval.
BUYER BEWARE! Don’t be fooled by ANY organizations or individuals claiming to be assisting our attendees with hotel room reservations. These organizations are not endorsed nor affiliated with HFA. We recommend reserving your room directly through the reservation link provided on the official HFA Show 2026 Travel Page.
Post on your social media accounts, website, and event calendar. Please link to healthandfitness.org/show.Enhance your presence at The HFA Show 2026 with our extensive Sponsorship and Advertising opportunities. Take advantage of these editorial and promotional opportunities that will maximize your reach and impact your business before, during, and after the event.
