---
title: September 2025 HFB Highlights
---

Welcome to the September "Entrepreneur" Issue of Health & Fitness Business—the official publication of the Health & Fitness Association!

| View in browser Editor's Note: You will notice that our digital issue looks quite different this month. We've moved it to a new platform that allows for a more dynamic, interactive, and user-friendly experience. We welcome your comments and feedback to editor@healthandfitness.org. September 2025: The Entrepreneur Issue Every fitness brand has a unique origin story, but every successful entrepreneur shares the same qualities: resilience, leadership, an appetite for risk-taking, and an unyielding commitment to a vision. This issue brings you the lessons learned from those who have made it work. Read This Issue Q&A With Phillip Mills One of the most consequential figures in the industry, Mills created a class exercise system that’s found in 22,000 facilities across 120 countries. In this interview, a preview of his keynote address at next week's 2025 HFA European Congress, Mills tells us how it all came together. Read This Article Product Spotlight Inspired by the Cybex Squat Press, the Super Squat Press brings even more firepower to the Hammer Strength plate-loaded lineup. Featuring articulating foot platforms and a precisely engineered strength curve, the Super Squat Press delivers a pressing motion that feels just right. Learn More Smart Scaling: Navigating the Growing Pains of Building a Chain Entrepreneurs need to adapt quickly to market changes, of course, but the biggest challenge is often the mindset shift required in order to scale the business. Read This Article Global Leaders Unite in Beijing for the 2025 ChinaFit / HFA China Management Forum Held in Beijing for the first time, this was more than a change of venue—it was a signal that China’s rapidly evolving fitness landscape is entering a new era of growth and collaboration. Read This Article Making It Two successful studio entrepreneurs, Chyna Willman from Grit City Fitness and Jennifer Maanavi of Physique 57, tell us how they took an idea and turned it into a phenomenon. Read This Article HFA Partners With MEFIT Summit The partnership is designed to strengthen MEFIT Summit’s international reach, while further unifying the global industry. Read This Article Health & Fitness Association, 1627 I St NW, Suite 1210, Washington, DC 20006, USA, +1 617-951-0055 Manage preferences |
| --- |