---
title: ReConnect the World to Well-Being
description: This initiative is a consumer-facing message promoting physical activity and exercise. We’ll need involvement throughout the industry to make that happen!
---

[![ReConnect to Well-being Logo](https://hub.healthandfitness.org/hs-fs/hubfs/ReConnect%20Rallying%20Cry/ReConnect%20to%20Well-being%20Logo.png?width=551&height=150&name=ReConnect%20to%20Well-being%20Logo.png "ReConnect to Well-being Logo")](http://www.ihrsa.org)

[![IHRSA21_GlobalHealthOLRGB](https://hub.healthandfitness.org/hs-fs/hubfs/IHRSA21_GlobalHealthOLRGB.png?width=164&height=90&name=IHRSA21_GlobalHealthOLRGB.png "IHRSA21_GlobalHealthOLRGB")](https://www.healthandfitness.org)

## ReConnect the World to Well-being

The ReConnect campaign is the result of a ground-breaking project to encourage physical activity using psychology and behavioral science. The campaign aims to help motivate people to change their behavior by focusing on the immediate rewards and mental health benefits associated with exercise.

### Sign Up for ReConnect Campaign Notifications

## **Meet the Industry Messaging Headlight Team**

A volunteer group made up of IHRSA staff and marketing professionals from IHRSA Member Companies.

![ReConnect Headlight Team_landingpage headshotsAnnie](https://hub.healthandfitness.org/hubfs/ReConnect%20Rallying%20Cry/Headshots/ReConnect%20Headlight%20Team_landingpage%20headshotsAnnie.jpg)

Annie Appel   
Senior Executive VP   
The Bay Club Company

![ReConnect Headlight Team_landingpage headshotsAmy](https://hub.healthandfitness.org/hubfs/ReConnect%20Rallying%20Cry/Headshots/ReConnect%20Headlight%20Team_landingpage%20headshotsAmy.jpg)

Amy Bantham, DrPH  
CEO/Founder  
Move to Live More

![ReConnect Headlight Team_landingpage headshotsKari](https://hub.healthandfitness.org/hubfs/ReConnect%20Rallying%20Cry/Headshots/ReConnect%20Headlight%20Team_landingpage%20headshotsKari.jpg)

Kari Bedgood  
Chief Marketing Officer  
Active Wellness

![ReConnect Headlight Team_landingpage headshotsSurya](https://hub.healthandfitness.org/hubfs/ReConnect%20Rallying%20Cry/Headshots/ReConnect%20Headlight%20Team_landingpage%20headshotsSurya.jpg)

Surya Cox  
Head of Marketing  
Eleiko

![ReConnect Headlight Team_landingpage headshotsGreg](https://hub.healthandfitness.org/hubfs/ReConnect%20Rallying%20Cry/Headshots/ReConnect%20Headlight%20Team_landingpage%20headshotsGreg.jpg)

Greg Dowd  
Chief Executive Officer  
ROR Partners

![ReConnect Headlight Team_landingpage headshotsMcCall](https://hub.healthandfitness.org/hubfs/ReConnect%20Rallying%20Cry/Headshots/ReConnect%20Headlight%20Team_landingpage%20headshotsMcCall.jpg)

McCall Gosselin  
Senior VP, Communications & Social Responsibility  
Planet Fitness

![ReConnect Headlight Team_landingpage headshotsKelly](https://hub.healthandfitness.org/hubfs/ReConnect%20Rallying%20Cry/Headshots/ReConnect%20Headlight%20Team_landingpage%20headshotsKelly.jpg)

Kelly Groehler  
Interim Head, Communications & Public Affairs  
Self Esteem Brands, LLC

![ReConnect Headlight Team_landingpage headshotsPriscilla](https://hub.healthandfitness.org/hubfs/ReConnect%20Rallying%20Cry/Headshots/ReConnect%20Headlight%20Team_landingpage%20headshotsPriscilla.jpg)

Priscilla Hagstrom  
VP, Marketing & Communications  
Cooper Aerobics

![ReConnect Headlight Team_landingpage headshotsAnna](https://hub.healthandfitness.org/hubfs/ReConnect%20Rallying%20Cry/Headshots/ReConnect%20Headlight%20Team_landingpage%20headshotsAnna.jpg)

Anna Henwood  
Chief Marketing Officer  
Les Mills International

![ReConnect Headlight Team_landingpage headshotsKevin](https://hub.healthandfitness.org/hubfs/ReConnect%20Rallying%20Cry/Headshots/ReConnect%20Headlight%20Team_landingpage%20headshotsKevin.jpg)

Kevin Keith  
Chief Brand Officer  
Orangetheory Fitness

![ReConnect Headlight Team_landingpage headshotsCarrie](https://hub.healthandfitness.org/hubfs/ReConnect%20Rallying%20Cry/Headshots/ReConnect%20Headlight%20Team_landingpage%20headshotsCarrie.jpg)

Carrie Kepple  
Owner & CEO  
Styles Studios Fitness & Chair, IHRSA Board of Directors

![ReConnect Headlight Team_landingpage headshotsJake](https://hub.healthandfitness.org/hubfs/ReConnect%20Rallying%20Cry/Headshots/ReConnect%20Headlight%20Team_landingpage%20headshotsJake.jpg)

Jake McCabe  
VP of Marketing  
Genesis Health Clubs

![ReConnect Headlight Team_landingpage headshotsBlair](https://hub.healthandfitness.org/hubfs/ReConnect%20Rallying%20Cry/Headshots/ReConnect%20Headlight%20Team_landingpage%20headshotsBlair.jpg)

Blair McHaney  
President & CEO  
MXM

![ReConnect Headlight Team_landingpage headshotsJustin](https://hub.healthandfitness.org/hubfs/ReConnect%20Rallying%20Cry/Headshots/ReConnect%20Headlight%20Team_landingpage%20headshotsJustin.jpg)

Justin Tamsett  
Managing Director  
Active Management

![ReConnect Headlight Team_landingpage headshotsChad](https://hub.healthandfitness.org/hubfs/ReConnect%20Rallying%20Cry/Headshots/ReConnect%20Headlight%20Team_landingpage%20headshotsChad.jpg)

Chad Waetzig  
EVP of Marketing & Branding  
Crunch Fitness

 

 

 

[![ReConnect to Well-being Logo](https://hub.healthandfitness.org/hs-fs/hubfs/ReConnect%20to%20Well-being%20Logo.png?width=254&height=100&name=ReConnect%20to%20Well-being%20Logo.png "ReConnect to Well-being Logo")](https://www.healthandfitness.org)

[![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](https://www.facebook.com/IHRSA) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](https://www.linkedin.com/company/44375/admin/) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/IHRSA)

[![IHRSA21_GlobalHealthOLRGB](https://hub.healthandfitness.org/hs-fs/hubfs/IHRSA21_GlobalHealthOLRGB.png?width=183&height=100&name=IHRSA21_GlobalHealthOLRGB.png "IHRSA21_GlobalHealthOLRGB")](https://www.healthandfitness.org)

**Contact IHRSA**

Phone: 800-228-4772   
Email: info@ihrsa.org   
Office: 70 Fargo Street, Boston, MA 02210

## Team Member Name

**

![team-member](https://cdn2.hubspot.net/hubfs/5377389/theme/images/stock-images/team-member-1.png)

Team member bio information.