The ReConnect campaign is the result of a ground-breaking project to encourage physical activity using psychology and behavioral science. The campaign aims to help motivate people to change their behavior by focusing on the immediate rewards and mental health benefits associated with exercise.
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Meet the Industry Messaging Headlight Team
A volunteer group made up of IHRSA staff and marketing professionals from IHRSA Member Companies.
Annie Appel Senior Executive VP The Bay Club Company
Amy Bantham, DrPH CEO/Founder Move to Live More
Kari Bedgood Chief Marketing Officer Active Wellness
Surya Cox Head of Marketing Eleiko
Greg Dowd Chief Executive Officer ROR Partners
McCall Gosselin Senior VP, Communications & Social Responsibility Planet Fitness
Kelly Groehler Interim Head, Communications & Public Affairs Self Esteem Brands, LLC
Priscilla Hagstrom VP, Marketing & Communications Cooper Aerobics
Anna Henwood Chief Marketing Officer Les Mills International
Kevin Keith Chief Brand Officer Orangetheory Fitness
Carrie Kepple Owner & CEO Styles Studios Fitness & Chair, IHRSA Board of Directors
Jake McCabe VP of Marketing Genesis Health Clubs
Blair McHaney President & CEO MXM
Justin Tamsett Managing Director Active Management
Chad Waetzig EVP of Marketing & Branding Crunch Fitness
