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March 12-14, 2025 | Las Vegas, Nevada

A New Era of Global Wellness

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Daniel Mazini

EVP, Partnerships and New Business, Wellhub
Speaker Bio

Daniel Mazini is the executive vice president of partnerships and new business at Wellhub. He is a business and product leader with more than 23 years of experience in technology, e-commerce and consulting. He spent more than 14 years at Amazon, where he led the launch and expansion of Amazon Brazil, helping to scale the business from its inception and becoming president of Amazon.com.br in 2021. He is a graduate of the State University of Rio de Janeiro and holds an MBA from the London Business School. An active diversity advocate, Daniel is also an ambassador for CoPai, a coalition that promotes the expansion of parental leave in Brazil.

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  • Mar 16

    9:00 AM - 10:00 AM

    The $52 Billion Opportunity: Corporate Wellness Partnerships

    According to The Global Wellness Institute, the global corporate wellness market is projected to grow from $52 billion in 2022 to over $60.3 billion in 2028. This session, powered by proprietary data from Wellhub's Corporate Wellness Report 2025, will demystify the corporate wellness landscape, address common concerns and reveal how corporate wellness partnerships are transforming member acquisition and revenue stability for fitness operators and wellness apps. As a leading global authority in corporate wellness, with over 80,000 partners and more than 26,000 corporate clients across 13 countries, Wellhub will host a panel of sought-after speakers from companies such as Aflac, Verizon and TikTok and fitness business like Life Time, F45 and Gold’s Gym to showcase how industry growth is achieved when companies invest in employee wellbeing and operators are equipped for success.

    Human-Centered Tech
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Incredible Insights

Inspirational Speakers

You won't want to miss these amazing contributors to the HFA Show 2025. Our lineup features XYZ...

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Desiree Guillard-Young

Founder & CEO
FEMME Consulting Corp.

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Martin Seibold

CEO
LifeFit Group

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Liz Clark

CEO & President
The Health & Fitness Association

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María Angeles de Santiago

Owner
Management Around Sports (MAS)

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Peter Croft

VP Alliances & Partnerships
Perfect Gym

Sessions

  1. 9:30 am - 10:00 am

    Global Wellness - State of the Industry

    The session unveils HFA's newly-released Global Report, providing an in-depth analysis of current fitness and wellness trends across the world. This session will highlight key findings from the report, focusing on emerging industry trends and shifts impacting different markets. We will also offer insights into regional developments, consumer behavior, and market opportunities, from the GWI’s annual research projects. Discover strategic approaches to navigate and capitalize on these changes effectively.

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      Anton Severin

      VP, Research, HFA

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      Beth McGroarty

      VP, Research, Global Wellness Institute

  2. 10:30 AM - 11:30 AM

    Sharing Your Voice & Empowering the Future

    HFA is working to give the industry a seat at the table. It is more important than ever to have a strong unified voice on public policy issues that impact the health and fitness industry. This session will focus on the key advocacy work taking place in Washington, DC and in state houses throughout the nation. Learn about what HFA is focused on to protect your bottom line and position the industry for success.

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      Mike Goscinski

      VP, Government Affairs, HFA

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      Charles Regnante

      Manager, Government Affairs, HFA

  3. 1:00 PM - 2:00 PM

    Price Elasticity Study

    This research-driven discussion will delve into how understanding price elasticity can transform your pricing strategy. We’ll explore data on membership trends, seasonal fluctuations, and consumer behavior to determine optimal pricing strategies. Learn when to adjust your prices and how to effectively respond to market shifts, maximizing revenue while retaining members. Featuring case studies and actionable insights, this session equips operators with the tools to navigate pricing challenges in a competitive landscape. 

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      Anton Severin

      VP, Research, HFA

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      Richard Beddie

      Chair, GHFA

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      Asahi Takano

      Partner and Head of Asia Pacific, Portas Consulting

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