The 2021 IHRSA Media Report: Part 2

Each year, IHRSA researches and reports on the fitness industry’s performance and consumer behavior trends. This Media Report specifically focuses on U.S. health club consumer trends and the devastating impact COVID-19 has had on gyms and studios to assist members of the media when covering a story on the health and fitness industry.

We're releasing a second 2021 Media Report to detail fitness industry data, statistics, and trends from the height of the COVID pandemic to now. As well as where we go from here. 

The Fall 2021 IHRSA Media Report includes:

  • Answers to Frequently Asked Questions From the Media 
  • What We Know About COVID's Impact on the Fitness Industry 
  • The Fitness Industry’s Response to COVID
  • The Mental, Physical, and Social Benefits of Exercise 
  • Where Americans Choose to Workout 
  • Key Findings from the IHRSA Foundation
  • and More!

We hope that the following information helps you develop accurate, compelling coverage of fitness clubs, their members, and the countless benefits these clubs provide to their communities.

If you have any questions about this report, the industry, or would like to receive news alerts about health club industry trends, email pr@ihrsa.org.

Download the Part 2 of the 2021 IHRSA Media Report

“This data shows how health clubs and studios are adapting to the new normal to meet the needs and demands of today's fitness consumer and provides a snapshot of membership growth and trends. While the future presents many challenges, the industry is prepared to continue helping their customers and communities to lead healthy and active lives.”

—Melissa Rodriguez, MBA, IHRSA Senior Research Manager